INVISIBILIDADES NO JORNALISMO NA ERA DA INTELIGÊNCIA ARTIFICIAL
A Personalização de Conteúdos na Televisão Pública de Angola
DOI:
https://doi.org/10.5281/zenodo.22309698Palavras-chave:
Inteligência Artificial, Televisão Pública, Jornalismo, Personalização de Conteúdos, Visibilidade MidiáticaResumo
A Inteligência Artificial (IA) vem transformando os processos de produção, distribuição e consumo de conteúdos jornalísticos, trazendo novos desafios à missão de serviço público dos meios de comunicação. Nesse contexto, este estudo analisa de que modo a personalização algorítmica de conteúdos pode influenciar a visibilidade midiática de diferentes grupos sociais e temas jornalísticos na Televisão Pública de Angola (TPA), buscando compreender se o uso da IA tende a reforçar ou a questionar hierarquias tradicionais de visibilidade. A investigação adotou abordagem qualitativa, com base em dez entrevistas semiestruturadas realizadas com jornalistas, gestores de redes sociais e técnicos de multimídia da TPA. Os resultados indicam que a priorização de métricas de engajamento pelos algoritmos pode reduzir a exposição de temas de interesse público e contribuir para a invisibilidade de grupos minoritários. Também evidenciam que a baixa transparência dos processos de personalização pode limitar a diversidade informativa e favorecer a fragmentação das audiências. Os participantes apontaram, ainda, estratégias para mitigar esses riscos, destacando a supervisão editorial humana, a definição de princípios éticos para o uso de algoritmos e o fortalecimento do letramento digital. Conclui-se que a integração da IA na Televisão Pública de Angola exige equilíbrio entre inovação tecnológica e responsabilidade editorial, de modo a preservar o pluralismo, a inclusão e a equidade informativa.
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